Fruce

At Designers Bootcamp on Magnetic Island, hosted by The Design Kids founder Frankie Ratford, I spent a week in an A-frame cabin with 11 other designers selected for the program. Our goal was to completely refresh our portfolios with brand new work.

Fruce is one I created from scratch. It’s a fun, fruit-filled juice brand with carton packaging, collectable stickers, a landing page and a social feed. Bold colours for each flavour tie everything together, from the cartons and stickers to the landing page and social feed.